The Contented Strategy Blog

Tips, advice and case studies for startups, growing businesses and entrepreneurs

  • 01 May 2015 » Writing an effective tech job description

    Your team is your company’s greatest asset, so it makes sense to recruit people who will love your company, stick around and do some fantastic work. So, how do you recruit these great people? Usually, through some kind of content. You might write a job advert, a blog post, send out some tweets, perhaps send a message down a newsletter. Fab! But not so fab if this content puts off great candidates while attracting poor ones. In this post I’ll look at how you can use some content techniques to write job adverts that work for your company.

  • 11 Aug 2014 » Redesigning Vimcasts: did we achieve our goals?

    Earlier this year I worked with Drew Neil on the Vimcasts redesign. We had three main goals: to increase engagement with the website by making the content easier to navigate on all devices, to increase traffic through a broader social media strategy and to give more visibility to training, publications and pro-screencasts. So, did we achieve our goals? In this post I compare data from before and after the launch.

  • 06 Aug 2014 » Content Strategy Guide for Startups and Small Businesses

    I recently wrote a content strategy guide for startups and small businesses. Here's a summary and a link to the full article.

  • 01 Jul 2014 » Book review of 'Content Strategy for Mobile'

    I recently wrote a book review of 'Content Strategy for Mobile' by Karen McGrane for the Content Strategy Forum. Here's a summary and a link to the full article.

  • 20 May 2014 » A mobile first website redesign: Vimcasts, a case study

    It’s official - mobile devices are here to stay and we are doing all kinds of stuff on them, not just trying to complete tasks. In this post I look at the business case for a mobile first website redesign, the practicalities, the content implications, the problems and the advantages.

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