How Content Strategy Can Help Your Business
You know that great content will help your users understand your product and get excited about it. You're pretty sure that it will make you money by turning site visitors into customers. And you know that curated content trumps more content. The only thing is you don't have the time or expertise to develop a content strategy plan in-house. This is where I come in.
My name is Hannah Adcock and I'm a content strategist. I can help you with content pain points like these:
- We want to use content to grow our start-up. How can we do this? What will it cost?
- We're doing a site redesign and want to know: what content should we keep, what should we bin and what should we create?
- Most of our team produce content so our brand message can feel unfocused. How can we pull all our content together?
What I do changes from project to project and runs the gamut from analytical to creative. Below are a few suggestions of what I might do in certain scenarios: