Content strategy for your startup or growing business

Why your content matters – probably more than you think

  • Effectively targeted content will get customers interested in your product
  • Persuasive and helpful content guides them towards a buying decision
  • Interesting and relevant content keeps them engaged with your product even after they’ve made their first purchase
  • Useful and easy to understand content reduces the cost of servicing that customer

However, many startups and growing businesses overlook the importance of content, because they are focused on other matters. And this hits their bottom line. Don't let that happen to you!

cover image of ebook

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What can you expect from this book? Answers to 9 common business challenges

  • Strategy: We want to grow faster and think good content will help
  • Audience: We’re not sure if we’re reaching potential customers and whether they understand what we’re offering
  • Persuasion: We want to show people why they should buy from us rather than someone else
  • Engagement: We want to improve user engagement with our website but don’t know where to start
  • UI Design: Our app design/website design is great but users are getting stuck on certain tasks
  • Content marketing: We want our content marketing to offer a better return on investment
  • Conversion: Our main landing pages look good but don’t convert well
  • Collaboration: We find it hard to get our team, including freelancers, to produce content in a consistent style – if at all
  • Revision: We don't want to lose customers by having outdated content

Who is this book for? Anyone involved with a startup or growing business

  • CEOs: learn how to use content strategically to drive sales and reduce costs
  • solopreneurs: learn how you can use content to gain a competitive advantage
  • Content leads: make sure you're extracting the maximum value from the minimum amount of content
  • Project managers: prevent project creep, seagulling and spiralling costs by getting content right at the start of projects
  • Technical leads: understand how thinking strategically about content will help keep your project on track, particularly in an agile environment.
  • Designers and developers: make sure your excellent efforts aren't scuppered by poor quality content.

About me – the author!

I'm a technologically-minded content strategist who specialises in helping startups and quick-moving companies grow their business through content. I have an MA in English from Cambridge University and a MSc (distinction) in Global Politics from the London School of Economics.

Be the first to hear when the book launches

Sign up today and I'll email you with launch information – and a discount coupon. Or you can read more about the book here.