Content strategy for your startup or growing business
Why your content matters – probably more than you think
- Effectively targeted content will get customers interested in your product
- Persuasive and helpful content guides them towards a buying decision
- Interesting and relevant content keeps them engaged with your product even after they’ve made their first purchase
- Useful and easy to understand content reduces the cost of servicing that customer
However, many startups and growing businesses overlook the importance of content, because they are focused on other matters. And this hits their bottom line. Don't let that happen to you!