A triumphant book on how content can (and should) make a positive change in your business. Hannah understands that time is precious but that strategic content drives profits. This is like a cheatsheet to understanding why you should focus on content for your growing business. Copywriting and conversion optimisation are key tenets in this book - Hannah's instructional writing has made a measurable impact on driving revenue.
Charlie Irish, entrepreneur and consultant
I run a campaign to memorialise the philosopher Mary Wollstonecraft. We've got a stellar list of supporters and patrons, and a dazzling team of volunteers. But the whole thing was let down by a dated and confusing old website. I knew it wasn't good enough but wasn't exactly sure why, or what to do about it. Hannah's approach was hurricane-like: she dismantled the entire experience and rethought it from scratch. She refocussed our purpose and added clarity, style and precision. I'm overjoyed with the results. Read this book and see your web presence with completely new eyes!
Bee Rowlatt, Mary on the Green campaign
Your content certainly includes copywriting and media assets like images, video and audio on your main site or app. However it also includes microcopy, a company intranet or wiki, an external help section, emails and newsletters, social media, print brochures and any other asset that help customers understand what you do and why they should care.
If you are strategically approaching content then you will inevitably find yourself thinking about the design of your site, the information architecture, the user experience, the efficiency of your processes, and much more. Content strategy is the linchpin that holds all these practises together.