Content strategy for solopreneurs, startups, charities and growing businesses

Your content matters – probably more than you think

  • Effectively targeted content will get customers interested in your product, guide them towards a buying decision and keep them engaged even after they’ve made their first purchase
  • Strategic, quality content has a high search engine optimisation (SEO) value as search engines reward quality content and penalise poor quality content, helping you to gain more quality organic traffic.
  • Creating useful usable content is a powerful way to gain a competitive advantage over your competitors without spending a fortune.
cover image of ebook

Content Startegy for Solopreneurs, Startups, Charities and Growing Businesses – get on the waiting list!

Sign up today and I'll email you with launch information about the book – and a discount coupon.

Why should you buy this book? Strategic content drives profit.

A triumphant book on how content can (and should) make a positive change in your business. Hannah understands that time is precious but that strategic content drives profits. This is like a cheatsheet to understanding why you should focus on content for your growing business. Copywriting and conversion optimisation are key tenets in this book - Hannah's instructional writing has made a measurable impact on driving revenue.

Charlie Irish, entrepreneur and consultant

I run a campaign to memorialise the philosopher Mary Wollstonecraft. We've got a stellar list of supporters and patrons, and a dazzling team of volunteers. But the whole thing was let down by a dated and confusing old website. I knew it wasn't good enough but wasn't exactly sure why, or what to do about it. Hannah's approach was hurricane-like: she dismantled the entire experience and rethought it from scratch. She refocussed our purpose and added clarity, style and precision. I'm overjoyed with the results. Read this book and see your web presence with completely new eyes!

Bee Rowlatt, Mary on the Green campaign

What can you expect from this book? Answers to 12 common business challenges

  • Audience: Reach your customers and make sure they understand what you’re offering
  • Strategy: Use content to drive growth
  • Investment: Make the business case for content strategy
  • Persuasion: Show people why they should buy from you (or invest in you)
  • Engagement: Give your content a MOT to improve user engagement
  • UI Design: Make sure users don’t get stuck on certain tasks
  • Content marketing: Ensure your content marketing offers a good return on investment
  • Conversion: Ensure your landing pages get people to take a desired action
  • Cross-border content: Plan content that works in different countries
  • Collaboration: Encourage your team to produce useful usable content
  • Revision: Keep your content up-to-date and relevant
  • Getting Started: Plan a content strategy in four weeks

Who is this book for? Anyone involved with a startup or growing business

  • icon of CEO

    Founders

    Learn how to use content strategically to drive sales and reduce costs
  • solopreneurs

    Learn how you can use content to gain a competitive advantage
  • Content leads

    Make sure you're extracting the maximum value from the minimum amount of content
  • Project managers

    Prevent project creep and spiralling costs by getting content right at the start of projects
  • Technical leads

    Appreciate how content strategy will help keep your project agile.
  • Designers and developers

    Make sure your excellent efforts aren't scuppered by poor quality content.

Isn't content just copywriting and a few images?

No – it's much more than that!

Your content certainly includes copywriting and media assets like images, video and audio on your main site or app. However it also includes microcopy, a company intranet or wiki, an external help section, emails and newsletters, social media, print brochures and any other asset that help customers understand what you do and why they should care.

Content strategy as the linchpin

If you are strategically approaching content then you will inevitably find yourself thinking about the design of your site, the information architecture, the user experience, the efficiency of your processes, and much more. Content strategy is the linchpin that holds all these practises together.

About me – the author!

I'm a technologically-minded content strategist who specialises in helping startups and quick-moving companies grow their business through content. I have an MA in English from Cambridge University and a MSc (distinction) in Global Politics from the London School of Economics.

Content Startegy for Solopreneurs, Startups, Charities and Growing Businesses – get on the waiting list!

Sign up today and I'll email you with launch information about the book – and a discount coupon.