The Contented Strategy Blog

Tips, advice and case studies for startups, growing businesses and entrepreneurs

  • 05 Feb 2014 » How to make the most of Google Analytics: Vimcasts, a case study

    I've been working with Drew Neil to develop a content strategy for the popular developers' site, Vimcasts. I've learnt a lot from the user survey. For example, a majority of the 216 respondents would like Drew to add categories and search. Now, I dig down into the analytics to track how people have been using the Vimcasts site.

  • 27 Jan 2014 » Creating a user survey: Vimcasts, a case study

    I've been working with Drew Neil to develop a content strategy for the popular developers' site, Vimcasts. I've had a few thoughts about what might make the site more user-friendly and more supportive of Drew's current business goals. However, there's nothing quite like asking your site visitors to find out what your content does well – and what it doesn't. Read on to find out what Vimcast fans said about the site.

  • 26 Jan 2014 » How content strategy can help your business: Vimcasts, a case study

    I was asked by Drew Neil, founder of Vimcasts, to help develop a content strategy for the site. When Drew set up Vimcasts in January 2010 he envisaged making perhaps a dozen screencasts about the text editor Vim, in his spare time. The site currently hosts more than 60 free screencasts and 20 blog posts. Drew now makes a living from training people how to use Vim. Read on to see what we've been up to.

  • 24 Jan 2014 » How I learnt to code and why I bothered

    I learnt to code because I thought it would make me a better content strategist. As with any discipline, there are some skills that are more important than others. However, what I realised I didn't have – and probably should – was more of an understanding of what developers and designers were up to.

  • 03 Dec 2013 » Stumbling across Content Strategy

    Over the last ten years I’ve worked as a writer, editor, proofreader, researcher and project manager. It's been great. I love working with content. However, I've often worked at the edge of companies, bringing content to the party just as it is ending. And in my opinion content doesn't really belong there. It should be the centre of things, a gin and tonic in one hand and someone else's hand in the other. So when I discovered content strategy in 2013, I was hooked.

Sign up to my monthly mailing list

Get helpful tips and practical advice about how to turn your content into a competitive advantage – delivered straight to your inbox.