The Contented Strategy Blog

Tips, advice and case studies for startups, growing businesses and entrepreneurs

  • 10 Mar 2014 » What learning to code has taught me about content strategy

    I learn to code because I thought it would make me a better content strategist. So far coding has helped me understand how content can travel, how tasks can be automated and how to get along with developers.

  • 24 Feb 2014 » Optimising the content on your homepage: Vimcasts, a case study

    I've been working with Drew Neil to develop a content strategy for the popular developers' site, Vimcasts. I've already blogged about how the user survey helped us to find out what people thought of Vimcasts and how Google Analytics helped us analyse people's behaviour. Now it's time to make Vimcasts' content work harder. We'll start with the homepage.

  • 05 Feb 2014 » How to make the most of Google Analytics: Vimcasts, a case study

    I've been working with Drew Neil to develop a content strategy for the popular developers' site, Vimcasts. I've learnt a lot from the user survey. For example, a majority of the 216 respondents would like Drew to add categories and search. Now, I dig down into the analytics to track how people have been using the Vimcasts site.

  • 27 Jan 2014 » Creating a user survey: Vimcasts, a case study

    I've been working with Drew Neil to develop a content strategy for the popular developers' site, Vimcasts. I've had a few thoughts about what might make the site more user-friendly and more supportive of Drew's current business goals. However, there's nothing quite like asking your site visitors to find out what your content does well – and what it doesn't. Read on to find out what Vimcast fans said about the site.

  • 26 Jan 2014 » How content strategy can help your business: Vimcasts, a case study

    I was asked by Drew Neil, founder of Vimcasts, to help develop a content strategy for the site. When Drew set up Vimcasts in January 2010 he envisaged making perhaps a dozen screencasts about the text editor Vim, in his spare time. The site currently hosts more than 60 free screencasts and 20 blog posts. Drew now makes a living from training people how to use Vim. Read on to see what we've been up to.

Sign up to my monthly mailing list

Get helpful tips and practical advice about how to turn your content into a competitive advantage – delivered straight to your inbox.