In A Book Apart’s Content Strategy for Mobile (2012), Karen McGrane discusses why and how to get your content ready for different devices, platforms, screen sizes, and resolutions. She argues for making our content adaptive to mobile, and for content parity across different devices and experiences, because we can’t know what a user wants by screen size alone. This book is a great read if you need clarity on why you should make your content mobile-friendly, or if you need tips about how to do it. For those that like dissembling things to see how they work, you’ll need more than this book alone.
Read my review on the Content Strategy Forum
Content Strategy for Solopreneurs, Startups, Charities and Growing Businesses
This book will help you tackle 12 common business challenges including making sure you're reaching everyone who could be a customer, persuading people to buy from you and not a competitor, and how you can get your team to produce useful usable content. Read more about the ebook.
You'll learn
- How thinking strategically about your content will drive growth
- Practical tips on creating content strategy deliverables that will save you time and money
- How to create a content strategy for your company in 4 weeks
