A triumphant book on how content can (and should) make a positive change in your business. Hannah understands that time is precious but that strategic content drives profits. This is like a cheatsheet to understanding why you should focus on content for your growing business.
Charlie Irish, Bootstrapped Meetup Founder
This book is an example of how every business book should be! Step-by-step instructions. Practical examples. Real world application. It's great for anyone who wants to get started with content strategy; and even content veterans might learn a thing or two!
James Milliron, Founder of Inflayt
Your content certainly includes copywriting and media assets like images, video and audio on your main site or app. However it also includes microcopy, a company intranet or wiki, an external help section, emails and newsletters, social media, print brochures and any other asset that help customers understand what you do and why they should care.
If you are strategically approaching content then you will inevitably find yourself thinking about the design of your site, the information architecture, the user experience, the efficiency of your processes, and much more. Content strategy is the linchpin that holds all these practises together.