Many solopreneurs, startups and growing businesses overlook the importance of content, because they are focused on other matters. However, this leads to lost sales and increased costs. In this article I’ll give you an overview of how you can make sure you have content that drives growth and increases productivity.
Your team is your company’s greatest asset, so it makes sense to recruit people who will love your company, stick around and do some fantastic work. So, how do you recruit these great people? Usually, through some kind of content. You might write a job advert, a blog post, send out some tweets, perhaps send a message down a newsletter. Fab! But not so fab if this content puts off great candidates while attracting poor ones. In this post I’ll look at how you can use some content techniques to write job adverts that work for your company.
Earlier this year I worked with Drew Neil on the Vimcasts redesign. We had three main goals: to increase engagement with the website by making the content easier to navigate on all devices, to increase traffic through a broader social media strategy and to give more visibility to training, publications and pro-screencasts. So, did we achieve our goals? In this post I compare data from before and after the launch.
I recently wrote a content strategy guide for startups and small businesses. Here's a summary and a link to the full article.
I recently wrote a book review of 'Content Strategy for Mobile' by Karen McGrane for the Content Strategy Forum. Here's a summary and a link to the full article.