The Contented Strategy Blog

Tips, advice and case studies for startups, growing businesses and entrepreneurs

  • 06 Aug 2014 » Content Strategy Guide for Startups and Small Businesses

    I recently wrote a content strategy guide for startups and small businesses. Here's a summary and a link to the full article.

  • 01 Jul 2014 » Book review of 'Content Strategy for Mobile'

    I recently wrote a book review of 'Content Strategy for Mobile' by Karen McGrane for the Content Strategy Forum. Here's a summary and a link to the full article.

  • 20 May 2014 » A mobile first website redesign: Vimcasts, a case study

    It’s official - mobile devices are here to stay and we are doing all kinds of stuff on them, not just trying to complete tasks. In this post I look at the business case for a mobile first website redesign, the practicalities, the content implications, the problems and the advantages.

  • 10 Mar 2014 » What learning to code has taught me about content strategy

    I learn to code because I thought it would make me a better content strategist. So far coding has helped me understand how content can travel, how tasks can be automated and how to get along with developers.

  • 24 Feb 2014 » Optimising the content on your homepage: Vimcasts, a case study

    I've been working with Drew Neil to develop a content strategy for the popular developers' site, Vimcasts. I've already blogged about how the user survey helped us to find out what people thought of Vimcasts and how Google Analytics helped us analyse people's behaviour. Now it's time to make Vimcasts' content work harder. We'll start with the homepage.

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