I recently wrote a content strategy guide for startups and small businesses. Here's a summary and a link to the full article.
I recently wrote a book review of 'Content Strategy for Mobile' by Karen McGrane for the Content Strategy Forum. Here's a summary and a link to the full article.
It’s official - mobile devices are here to stay and we are doing all kinds of stuff on them, not just trying to complete tasks. In this post I look at the business case for a mobile first website redesign, the practicalities, the content implications, the problems and the advantages.
I learn to code because I thought it would make me a better content strategist. So far coding has helped me understand how content can travel, how tasks can be automated and how to get along with developers.
I've been working with Drew Neil to develop a content strategy for the popular developers' site, Vimcasts. I've already blogged about how the user survey helped us to find out what people thought of Vimcasts and how Google Analytics helped us analyse people's behaviour. Now it's time to make Vimcasts' content work harder. We'll start with the homepage.