The Contented Strategy Blog

I was asked by Drew Neil, founder of Vimcasts, to help develop a content strategy for the site. When Drew set up Vimcasts in January 2010 he envisaged making perhaps a dozen screencasts about the text editor Vim, in his spare time. The site currently hosts more than 60 free screencasts and 20 blog posts. Drew now makes a living from training people how to use Vim. Read on to see what we've been up to.

I learnt to code because I thought it would make me a better content strategist. As with any discipline, there are some skills that are more important than others. However, what I realised I didn't have – and probably should – was more of an understanding of what developers and designers were up to.

Over the last ten years I’ve worked as a writer, editor, proofreader, researcher and project manager. It's been great. I love working with content. However, I've often worked at the edge of companies, bringing content to the party just as it is ending. And in my opinion content doesn't really belong there. It should be the centre of things, a gin and tonic in one hand and someone else's hand in the other. So when I discovered content strategy in 2013, I was hooked.